BAD KID has just released the endlessly playable new single Hard To Love. Growing up between London and Hertfordshire, the singer/songwriter developed her vocals whilst singing in her school’s gospel choir and being inspired by bands and classic art.
AC: In the studio, do you have a fear you’d like to conquer?
BAD KID: I’d like to be more self-sufficient in the studio with production. Right now it’s me communicating exactly what I want when I’m in the studio, rather than just doing it myself physically. I think I’ve been afraid to challenge myself incase I fuck it up.
What about outside of the studio?
Music-wise? I’d like to be a better dancer- like as in routines. I love dancing, but I can’t follow a routine to save my life. I have this fear one day I’ll have to do it on stage, and it’ll be a mess and haunt me for the rest of my life.
Let’s talk about your new single Hard To Love. What does the song mean to you?
I wrote it about unrequited love from a soft boi. You know the type of guy, that manipulates you emotionally.
Can you tell us any funny stories from filming on-location?
Nothing that funny to be honest. We were all in the zone and needed to make most of the light. It was freezing and everywhere was busy. So there’s just me running and dancing around ice-cold London in a t-shirt miming. I think people on their commutes thought I was nuts.
How did your childhood inform your musical influences?
I started off in theatre when I was eight, but I didn’t like the clique culture. I never fit in. I didn’t have the latest clothes and dancing shoes, and for some reason, that mattered. So I moved away from that in my teens. I started getting into my feelings and writing poetry. Then I’d record melodies into this old cassette karaoke box my dad got me. From there I started writing songs with my dad or a family friend (who was a songwriter) and I fell in love with it! I grew up around great music with my parents. So I think it was a natural progression, but when I started doing it I didn’t know it would be something I’d pursue as my career.
Is it true that you used to sing in your school’s gospel choir?
Yeah. It was a pretty poor school, but we raised money and toured churches in Venice. Looking back I guess that’s kind of controversial.
Where does the creation of a song begin for you?
When I’m feeling a way about something. It’s therapy. I get to purge it out of me when I write a song.
As a music artist, what are you still trying to learn?
Production, for sure.
Everyone seems to have an app idea at the moment, what’s yours?
I don’t want to give anyone a multi-million dollar idea here…Zuckerburg’s got reptilian eyes everywhere.
How important is social media to you right now?
It is, and it isn’t. Sometimes I hate it, and it feels like a cesspit of narcissism. Sometimes I’m like, look at this, look at me. It’s important for me to reach new fans, but it’ll never fully allow me to show the spectrum of my personality or anyone else’s. I think that’s sad because there’s so much that can’t be shared online, but there’s still so much expectation for you to share it. Social media is great as a connection and insight to someone, but it blurs boundaries. It can leave you exposed if you share too much, or disposable if you share too little.
What do you want the world to look like in 10 years?
Real equality. In every sense.
If you had the chance to put something on billboards worldwide next week, what would it be? Or what would it say?
Have you been thinking about a New Year’s resolution for 2020?
I want to improve on keys. I want to learn a Yann Tiersen song or at least part of one.
In terms of upcoming projects, what are you working on at the moment?
More music. More eras of Bad Kid. I’m just getting started. I’m so excited to share it with you.
INTERVIEW: ADAM CROOKES