The digital marketing landscape is constantly changing. If you’re not keeping up, you risk leaving your business in the dust. What may be a hot trend this year could be gone by 2023. Advancements in technology are constantly happening, and so are changes to the way people use it. As a result, marketers need to stay on top of their game if they want to keep up with today’s consumer trends. Are you wondering what will happen in the future? Read on for a look at some of the most significant digital marketing trends that have been predicted for 2022 and beyond!
The Metaverse
Virtual Reality (VR) and Augmented Reality (AR) will continue to grow in popularity. It is predicted that by 2022, the place where most people will spend their day-to-day lives will be in this metaverse. This will allow them to work and play while still having a physical body.
With more people living in virtual worlds, digital marketing strategies will evolve. Brands that have been investing heavily into VR and AR will be poised for success when the time comes. That’s because they’ll already have established themselves as experts in these technologies and can offer more immersive content to their consumers.
PPC
PPC and retargeting are very popular in digital marketing, but what is the difference between the two? PPC ads are usually placed on search engine results pages (SERPs) and link to a specific product or service. These ads are typically displayed based on the user’s search term or destination. Retargeting is a form of digital marketing most often used by brands to remarket their products or services to customers who have already visited their site or downloaded their app. These ads show up on other websites they visit, on social media platforms, or even in different mobile games, they may play.
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Influencer Marketing
One of the most popular digital marketing trends is influencer marketing. This type of marketing leverages the power of social media stars, celebrities, and other people who have a loyal following that’s willing to buy virtually anything they recommend.
These people are often more trusted than traditional celebrities, like actors and athletes. They have high-quality content that people want to consume. And they don’t always get paid for their endorsements. They do it because they love their products or services and share them with their followers.
This tactic has proven effective at increasing brand awareness and boosting sales conversion rates. Some marketers believe influencer marketing will become the number one digital marketing trend in 2022!
Simple Content
With more people turning to social media for their daily news, marketers are scrambling to create content that will resonate with the public. As a result, many predict that simple content will be the next big thing.
Right now, it’s trendy to be short and sweet. People are looking for information they can quickly get through and understand. And they don’t want anything too complicated. One prediction is that there will be an increase in “micro-content”, which is simple content designed for social media platforms like Instagram or Snapchat.
