When you start a business, one of the first things you should invest in is a website. Nowadays, a large portion of the population will go on the internet to search for a product or service – so you want to make sure that you’re not missing out on potential leads.
However, although it’s definitely an element that’s worth having, it’s essential that when creating a website, you have all of the vital ingredients to ensure that it’s a success in the long run. Otherwise, your website and therefore, your brand, will go unnoticed and will not be thought of as credible.
To make sure that isn’t an issue, when creating your business’ website, here are 4 key ingredients you must include:
Extraordinary Web Design
As a business, first impressions count – that’s just a fact. So to ensure that potential customers have the best first impression of you, it’s essential that you have an extraordinary web design that stands out from the crowd. Within your design, not only should you make it accessible to everyone, but you should also try and make it organised so that it’s simple to navigate.
If you lay it out so that it takes more than a couple of minutes to navigate, you’ll find that your customers become frustrated and look elsewhere for similar products/services.
SEO, SEO, SEO
As a business in the modern-day, you’ve undoubtedly heard of this one. But it’s still worth a mention as if it is ignored, it could mean the difference between business success and failure. To ensure that you’re following the best SEO practices, it’s worth outsourcing professional help. By doing so, you’ll not only be able to attract more traffic to your site but you’ll start to rank higher on Google.
If you do this yourself, however, then you must research the key fundamentals of SEO, including which keywords and phrases you should use (you could use a resource like Google’s Keyword Planner), the importance of creating fresh and unique content regularly, meta descriptions, etc.
To guarantee that your customers think that your business is trustworthy and credible, it’s a good idea to place reviews, testimonials and accolades on your website. Each customer will want the reassurance that you’re reliable and that you will always follow through on what you promise them.
As well as this, you should maintain branding across your site and ensure that the content is correctly formatted, well-written and makes what you have to sell enticing to them.
Make it Functional and Usable
Following on from the first point, one of the top priorities when creating your website should be usability and functionality. Nothing frustrates a user more than a website that doesn’t work how it should. So ensure that this doesn’t happen from the start.
As well as simple navigation, you should guarantee that the speed of your site is quick (so that no one has to wait more than a few seconds to load each page) and that it works across all devices. Nowadays people use a range of devices to access a website, so you should make sure that it’s available on mobile, tablet and desktop.