Running a brick-and-mortar store can be tough. You need to get people to come to you, and you’re competing with a lot of other businesses. Many businesses can struggle to survive on the high street if they don’t take the right steps to bring in customers. If you want to improve footfall for your business, you can consider a range of techniques that will help you to get people in your store. You can do things both online and offline to encourage more people to come and find you, or simply to pop in when they walk by. Here are some of the things you could do.
Ensure an Eye-Catching Shop Front
What your business looks like from the outside makes a major difference to whether people will enter your shop. If it looks scruffy and worn-down, people might avoid you completely. You might want to consider some shop fascia signs to choose a new display for your name. You could repaint your shop front to help it look more refreshed. Sometimes even cleaning the windows and the rest of the facade can greatly improve your business image. Don’t forget about your window displays too because they can also be used to bring people in from the street.
Improve Local SEO
Turning your attention to what you can do online, good local SEO is a must for brick-and-mortar businesses. People find what they’re looking for by looking online, whether they’re at home or they’re out and about, using their phones. Improving local SEO includes a range of techniques, including creating locally-relevant content and getting your business on Google Maps. Your aim is to show up for local searches online to help people discover your business when they need what you have to offer. Get help from SEO experts to perfect your local SEO.
Partner with Other Businesses
Joining up with other businesses is another good way to promote your shop. Other local businesses want to get more customers too, and one way they can do it is to share customers with others. When you team up with another business, they can send their customers to you, and you can send your customers to them. There are lots of ways to do this, such as trading flyers or even coupons. When someone shops with you, you can give them a flyer with a special offer for a business that you have partnered with, and vice versa.
Create Loyal Customers
Customer loyalty is another essential if you want to keep more people coming into your shop. Once you have had someone come in once or twice, you can keep them coming back. A loyalty programme is a good thing to offer your customers. It could mean that customers who make a certain number of purchases get one free or get a discount on their next purchase. Give your customers an incentive to keep coming back to you.
When you want more customers to come to your retail business, bring them in by making sure they know you’re there and giving them reasons to choose your business.