How To Choose The Right Business Model For Your Ideas

Starting a business can be the ideal way to find a career that suits you. By carving out your own niche and enjoying the freedom (along with the hard work) that owning and running a business will bring you, you can have a lucrative and successful career. 

Yet there are plenty of considerations to think about first. Rushing into a business is never a good idea, and if you do launch without taking the time to think things through, you are much more likely to fail. Even if it delays your new venture, it’s much better to stop and think, listing out all the different options you have, and ensuring that you have everything in place so the first impression people get of your business is a good one. 

One of the things you’re going to need to think about is what business model you should use for your ideas. Read on to find out more about some of them and decide on the right route for your business. 


When you first think of running a business, being a retailer may well be what comes immediately to mind. When you are a retailer, you will buy products and then sell them at a higher price. The difference is your profit. Most retailers will look at how to maximize those profits by buying in bulk (thereby receiving a discount) or by increasing their prices (although they should be in line with your competition, or you won’t sell anything). 

Although this is perhaps the easiest route to business, it’s also one of the most expensive. You’ll need to have the capital in place to buy the initial stock. However, once you are making money, you can then invest that money back into the business and start expanding, perhaps buying new items to sell on top of the original line. 


When you buy a franchise, you are purchasing a ‘ready-made’ business. The brand will already exist, the USP is in place, and you’ll be buying your own version of this business for your specific area. Along with the name and equipment, you should be given the right level of training to be successful, and you’ll always have someone to go to for advice if you’re having trouble or simply have a question to ask. 

There are many benefits to opening a franchise, not least because the name is already known and you don’t have to work quite so hard on being noticed; people will already be happy to use your services. If you like the idea of buying a franchise, check out Franchise Direct, and you can make your pick. For instance, a private label CBD skincare franchiser may supply businesses with products to sell.


When you are a manufacturer, you turn raw materials into a product and then sell it. You can either sell through a wholesaler, with a partner, or to the customer directly, depending on the nature of your business and how you intend to make the most profit. 

Manufacturing offers you the chance to create something unique, and it’s an exciting and potentially profitable way to make a living. However, it can also cost a lot of money, especially if you’re using high-end materials. If this is the case, you may need to secure a business loan or investor before you can begin.