Web design, development, and marketing are services many start-ups and small to medium-sized companies will be looking for. It’s nigh on impossible, if you’re not some multi-national concern, to keep up with the dos and don’ts of good web design. Very few companies have the resources to do this in-house. Moreover, web design specialists are widespread nowadays, easy to access, and in the main, fairly affordable too. So given the large number of such agencies offering web design, development, and marketing, how do you go about picking the right one for your business? This article seeks to offer a few hints and tips to assist you.
The Pitfalls Of Choosing The Wrong Agency
But first, what are the potential effects if you select the ‘wrong’ agency to carry out web design, development, and marketing? Your website is your virtual shopfront: it’s the vehicle with which you attract new potential customers and retain existing ones. It’s the place where you get a chance to build up trust and demonstrate your expertise in your products or services. So if your website lets you down in any respect, then it won’t be attracting the volume of traffic you deserve. It won’t engage prospective customers, let alone encourage them to invest their money in what you have to offer. And that can impact on the growth and performance of your company.
If you have had a disappointing experience with a web design company and ended up with a website that doesn’t really reflect your vision or deliver the results you expected, ask yourself two questions. Firstly, did you go in with a clear idea of what you wanted to achieve initially? And secondly, did the web design agency make it easy for you to communicate that from the outset, and then throughout the process? A good web design agency should ensure you don’t end up with some off-the-shelf design that doesn’t reflect your business or the requirements of your customers. They’ll do that by having the ability to listen! From the very beginning, they should discuss what you’re looking for and what you hope to achieve. So when you’re in initial discussions with a prospective agency, make sure they understand the problems with your existing website and are already talking about how they’ll address them.
You also need to make sure you choose a company that lines up with where you currently are in terms of your online presence. If you are just starting out, then you will want an agency that is able to handle everything from the design to the management of your site. However, if you have an online presence and you are looking to take it to the next level, it may be better to opt for a Facebook advertising agency or something of this nature so that you can focus more on the marketing side of things.
Questions You Should Ask Any Prospective Web Design Agency
This information should form the basis of a written proposal with an estimated cost. Check this to ascertain whether it accurately reflects your discussions. It’s important for any client to fully understand at this stage what web design services will and will not be included.
Points to look for include the following. Will your new website be based on a standard template, or will it be bespoke, created expressly with your business in mind? Make sure you know whether the fees you’ll pay will include domain name registration and web hosting, because otherwise, this may be an additional cost you weren’t expecting. Find out how many pages the website will include and whether the site will be mobile-responsive – in other words, look as good and work as well on smartphones and tablets as it will on a desktop computer.
Will your web design agency write the content for you and add images, ensuring that the site is fully optimised for SEO, or is this your responsibility? SEO is vital if you want to appear near the top of the search engine rankings and therefore be seen by your target market. Are all other functions you require included, such as eCommerce services if you’re planning an online store? Another essential consideration is the procedure for changes during the build process. What if you’re not happy with the interim look of the site – can you make changes before the launch date? And what if you want to tweak elements afterward; how will you be charged for those? These questions can help you find the right business for your needs!