Now the new year is here it’s time to get working on your business plan and outline what your goals are for the year ahead. Although we are still in the midst of the pandemic the end is looking nearer. Like many companies your business might have taken a bit of a hit over the last year, therefore your goal might be to grow your business this year to wither back to where it was pre-covid or even further. If that is the case then you have come to the right place. We have done some research for you and listed below a few ways we think you could grow your business in 2021.
Think About Rebranding
If you are a business that has been up and running for a while but has had the misfortune of being severely affected by Covid then a rebrand might be the right decision for you. Having a fresh new look can say to customers that you are new and improved and ready for the future. The way companies brand themselves change as the ways people look at design changes constantly. We are in a world of simplicity and contemporary when it comes to design, we tend to avoid lots of colours and opt for a more neutral pallet with splashes of colour. Take a look at your website and see if it looks too busy, will people remember your brand by looking at the logo, font or name? If the answer is probably not then a rebrand is the right direction for you, there are many professionals out there that can help you with this.
Optimize Your Website
After you have rebranded your business, you will in turn be updating your website. Ensure that it is easy to use and is optimized for all devices such as tablets, phones and computers etc. There is nothing more frustrating than a slow website when trying to order, so you will want to make sure your website speed is up to scratch, before your customer decides to move onto another online store. Customers are the ones keeping your business going so you should ensure that they are able to contact you easily and quickly if they have any questions or concerns. Add a FAQs page to your site and consider having a live chat available, avoid using automated live chat bots and instead have staff answering the customers questions directly, this then brings a human touch to the world of online shopping.
Rebuild Customer Relationships
We hope that customers have stayed loyal to you throughout the pandemic, but unfortunately the reality is that everyone has been hit financially resulting in many lost customers. Come up with an incentive to draw old and new customers to your business. Maybe create a loyalty scheme to encourage customers to buy and then after a certain amount of purchases they get a freebie. Another incentive you can use is a discount on the first purchase of free delivery on any orders for a month. Give your customers ‘freebies’ and incentives will make them more likely to use you over competing brands.
Market Your Business On Social Media
Social media is a great way to market your business. Every successful business in 2021 should have a social media account, if you haven’t got one then this should be one of your first steps. The leading platforms are Facebook, Instagram and Twitter, having your business on one of these platforms will allow you to reach a whole new range of customers that you haven’t been able to reach before. You can create marketing campaigns on these platforms to draw potential customers to your page and website. Once you are up and running you could consider contacting a few social media influencers to help market your brand, you can do this by sending them a product to review or by paying them.
Think About Location
Where you run your business from is an essential part of running a successful business. If you sell your through a shop then you want your customers to be able to find you at ease. If you are positioned within a city center or popular shopping center then customers are more likely to shop with you than if you were located down a side street. It is always wise to know if your target demographic lives in the area where your shop is located, for example if you are selling high end products you shouldn’t be placing your shop in an area that has lower income and can’t afford your product or services.
If your business is online you might not think location matters, however you would be wrong. Your business address will give people a preconceived idea of the status of your business and whether they want to shop at it or not. If you think your town or city might cause customers to pre-judge you then use the County instead for example rather than saying you’re ‘Based in Brixton’ say you are ‘Based in London’.
You will also need to consider how close you are to your suppliers, the closer your suppliers are the quicker your delivery will be. If you are using oversea suppliers you could encounter a variety of delays, whereas if you choose a local supplier and you have a good rapport with them, then you could get some supplies same day delivery. This means satisfying your customers needs and providing a great service.
Prepare For Growth
As we recover from the pandemic your business is either going to grow or shrink. Making a plan now will prepare you for either side of the spectrum. If you find your business is thriving post-covid, that’s great there are a few things that you could put in place to help you be the best business you can. Consider hiring a Data Cable Installer to install or upgrade your current fibre network, this will help keep your internet fast, meaning more efficiency within the workplace, leading to more revenue.
Whilst you are here, check out 9 Things That Compromise the Professionalism Of A Business.