The world of digital marketing has witnessed significant evolutions over the last decade or so. Perhaps the most telling change has been the evident shift towards mobile interactions. Mobile has overtaken browsers as the primary source of online communications. It is something every entrepreneur must learn to embrace.
Here’s how you can master the interactions with your mobile audience in eight easy steps.
1. Modernize Your Website
The company website will always carry huge significance to your business. It is a portal of information and will facilitate leads as well as converted sales. However, when someone arrives at your website, you have under 10 seconds to make a good first impression. When a user accessed the domain via their smartphone or tablet, it’s vital that the UX and design are optimized for mobile.
Fast loading times are essential, which is why images should be compressed. Meanwhile, the navigational features should deliver simplicity. For the very best results, building a dedicated App can give mobile users an even better UX. Better still, the familiarity of seeing your logo on their home screen each day can influence their consumer decisions.
2. Market Directly To Their Pocket
For most people, a smartphone is almost an extension of themselves. The devices follow them everywhere, even to the toilet, creating a 24/7 source of interaction between brand and client. This is something that offline and other forms of digital marketing simply cannot match. Whether handling new leads or existing clients, you must not let this go to waste.
Voicemail and SMS marketing are two very effective solutions. They deliver higher conversion rates than most alternative methods. Drop Cowboy can help you devise an engaging campaign that’s tailored to your target market. You can send ads directly to your entire contact list with minimal effort. It’s a non-invasive approach that lets them digest the information at a convenient time, which aids engagement.
3. Use Social Media Messaging
The average social media has eight accounts, and each of them is another branch for you to build stronger bonds. The use of direct or private messaging services can become one of your greatest assets. Before even worrying about marketing strategies, those facilities can be used for customer care. In turn, this added accessibility and clarity can enhance the feelings of trust towards the brand.
Digital marketing through direct messaging can combine automated sales funnel messages. They target people that have clicked a button to learn more from one of your social media posts. Or you can use manual interactions when someone has shown an interest in a product. The personalized one-to-one approach can help your brand resonate and show them why your products are the right fit.
4. Utilize Targeted Ads
One of the great features of digital marketing is that you can target specific audiences with precision. Targeted campaigns that focus on people from one location or a certain salary bracket can work wonders. In today’s climate, though, dynamic ads are an even stronger tool that can turn interest into converted sales. They can be utilized on Google, Facebook, Instagram, and various platforms.
The concept of dynamic ads is quite simple. When a customer shows interest in a product, such as clicking a product page, they are then targeted with ads for that product. Cart abandonment emails are another tool that can be used in this way. In many cases, the remarketing of products that were nearly purchased can make all the difference.
5. Focus On Local SEO
Search Engine Optimization is one of the most powerful tools in any marketing strategy. While organic keywords are vital for desktop traffic, local SEO is the priority for mobile users. The vast majority of users now run local searches to find out more about products and services in their area. By appearing at the top of the list, your company immediately becomes an authoritative voice in their view.
A growing number of users are also using voice searches via Siri, Alexa, and digital assistants. Exerts at Click First Marketing can implement local SEO strategies built to perform in the modern age. From GMB listings to more natural voice terms, staying ahead of the game is vital. After all, over 90% of all clicks go to websites listed on the first page of the SERPs.
6. Remember That Content Is King
In the world of digital marketing, content is king. Mobile users spend most of their time screen time watching videos while podcasts are another popular choice. Therefore, your company should aim to provide this content, especially as users can subscribe to the feeds. Pro Tools podcasting tools make it easier than you ever thought possible. It’s a great way to celebrate the brand personality too.
The goal of content for mobile users is to encourage engagement. This can extend to the idea of people sharing content with friends. Aside from reaching mobile and desktop users alike, the benefits for your SEO rating and web traffic are huge. With the right content, you can add value to the consumer UX too, which can translate to more sales. Furthermore, it supports the bid for consistency.
7. Integrate With Offline Marketing
While the importance of direct mobile marketing is vital, you should not forget offline tools. The modern generations like to discover products and services for themselves rather than be forced to consume them. Therefore, using QR codes is an ideal solution. The basic info of a poster or ad can plant a seed of interest. They will subsequently learn about the brand at their leisure.
Mobile users continue to interact with businesses in the real world. Therefore, building a comprehensive strategy that focuses on connections from all angles is vital. Otherwise, even the most effective digital and mobile campaigns will bring limited results. Conversely, the power of your punch when using both online and offline methods is incredible.
8. Make It Personal
Finally, regardless of which tools are used for marketing your brand, be sure to keep the client in mind. Personal touches, such as using their name or tailoring the campaigns to their tastes, can work wonders. With so many A.I. and analytical tools on the market, you have no excuse to ignore it. When combined with the other steps, success is assured.