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5 Vital Things To Remember When Starting a Theatre Company

When you are starting a business in any creative sense, there’s got to be the essential foundations in place. For any creative individual trying to start an arts or theatre space, it can be difficult based on their discipline. A passion for theatre can help you navigate some tough times, but this is why you’ve got to think of some of the following components to ensure you will navigate those first few difficult months (or years). 

It’s Not Just About the Art

Many people start a theatre company because they want to see the work that is missing. However, the problem with this is that they don’t necessarily pay attention to the essential business practices. Creating an arts space means that you’ve got to go through the rigmarole of applying for financial support, as well as understanding what it takes to protect a business. From business contents insurance to public liability, there’s a lot to consider. 

Filling a Gap in the Market

Many creatives want to see theatre that’s not being represented. However, it’s important to think that while you may have a passion for puppetry, is this going to be a commercially viable endeavour? That’s not to say you shouldn’t put your passion on the stage, especially if it’s not being represented where you are, but you’ve got to get the balance. This is why many theatre companies also dip their toe into education. Performing theatre in education during the week in schools and running workshops provides a solid and safe foundation to conduct artistic endeavours during the evening. 

Getting Your Name out There

Marketing is a massive task that every theatre company needs to address. In many ways, creating the right marketing material can be as intensive as putting on a show itself. These days there are more theatre companies creating trailers for their shows and there’s also the supplementary press that goes along with it. It can be a very long journey to get a show to the stage, which is why it’s important to never burn any bridges and utilise your contacts appropriately. 

Establishing Clear Roles

Many theatre companies can operate with a very ad-hoc approach, however, there is no semblance of order when doing this. Having someone in charge of finances and then having someone else in charge of the media means there are clear delineations. You need to come across as professional, so therefore you need to be a professional! 

Remember Your Passions

What can happen after a couple of years is that money-making gets in the way of the passion. And this is why we always need to remember why we started this in the first place. Finding people who are interested in making the same type of theatre as you is a great way to remember why you are doing this. 

It’s certainly not easy in the current climate, but art is a vital commodity. Starting a theatre company that represents your passions and desires is something that has made a big difference and has inspired people for decades, so let’s not lose this in light of the way the world is.

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