When you have guests that come into your home for the first time, it is important to make a good first impression. The same kind of thing needs to be true for your business website. A first-time visitor to your business website needs to have a good first impression of your business, through your website, otherwise they can just click off. People are lacking in time and lacking in patience, so you don’t actually have all that long to be able to grab someone’s attention. Website visitors can read a few words on the page, and then decide if they want to carry on or not. If you have a website that is cluttered, no clear message, and no call to action, then people won’t stay for long.
So with that in mind, here are some of the things that you can do to improve your website and help your guests to visit you again and again.
The navigation on a website serves a couple of purposes. First of all, it helps the site visitor to be able to find what they are looking for. It can also help with your search engine rankings. So make sure that you have good website navigation. Using some descriptive navigation can help, instead of using generic terms. Think about what your site visitors will be looking for, and use words that relate to that. When a site visitor can find what they want and do so with fewer clicks, then it can help search engines as it shows your site’s relevance to certain things.
Call to action
Having a call to action can impact your user and help them to stay longer on the site, or give some of their details to you, such as their email address in exchange for a discount code. Your calls to action need to stand out, though. So have you thought about the colors that you use and what a difference that can make? It is a good idea to choose an accent color or a contrasting color for all of your call to action buttons. When you use something that contrasts and stands out, it makes it easier for a user to see and do something about.
When someone has a question about a product or what you do, and they can’t see the answer, then the chances are more likely that they will simply click off the page. One thing that more and more business websites are doing, especially in the eCommerce space, is having a live chat function on their website. You can find more details about the platforms that you can choose, but live chat does serve a great purpose. Questions can get answered, and it means it is more likely that your customer will stick around when they can find something out almost instantly.
A website that is mobile-friendly is a must, simply because of the sheer number of people who browse online on their mobile devices. If your site isn’t mobile-friendly, it will be hard to use, and hard for site visitors to navigate and find what they are looking for.