If you are struggling to take your business to the next level, then it could be because you aren’t doing enough external facing activity to get people talking about it. Fortunately, there are plenty of things – some more expensive than others – that you can do to change that. Here are four ways that are guaranteed to get your business noticed.
1. Being Disruptive
Taking a bullish, head-on approach to rivalling your competitors is a surefire way to gain attention. Finding a niche new way of doing things, undercutting their pricing, or completely reinventing their product for the better is always a great way to achieve this. Dan Mintz of Valiant Entertainment was recently discussing his company’s aim of being disruptive in the comic book movies space, trying to outdo both Marvel and DC. It’s not always a straightforward task but giving it a shot is what gets you the recognition – for good or for bad!
2. Press Coverage
PR agencies are one of the services your business should be using if you are intent on getting your business noticed. PRs will come up with clever angles and newsworthy stories that will get your company’s name into print, or better yet on television.
Put yourself forward as a spokesperson for your business and use your industry knowledge to respond to comment opportunities and deliver thought leadership pieces for your peers. Your PR agency will be able to set-up and manage all of this for you, thoroughly briefing you ahead of any interviews or TV appearances. PR can be quite pricey but seeing your firm’s name in the press is invaluable for publicity and highly recommended.
3. Savviness On Social Media
The chances are that your business is already well represented across the relevant social media channels for your industry. However, are you churning out the same old boring content that nobody in their right mind is going to bother retweeting or sharing? If so, then you need to bring some fresh ideas to the table, perhaps by hiring a social media whizz to start creating
fresh, shareable and engaging content.
If you want to go a step further to get your business noticed, then working with influencers is one of the best ways to achieve this. These types do command large fees but having their following introduced to your brand could prove invaluable in the long run.
4. Corporate Social Responsibility
Finally, one of the oldest tricks in the book to getting your business noticed is by doing something for societal good or a charitable cause. For instance, you could set your organisation an ambitious net carbon zero target and spearhead the green agenda in your industry. Alternatively, you may decide to donate a large proportion of your proceeds to a charity close to your heart and use the opportunity to increase awareness of your business. Whatever you choose to do, the important thing is that you get other people shouting about it. So, make sure it is remarkable!